Reopening after the pandemic: leveraging the destination image to offset the negative effects of perceived risk

The Covid-19 pandemic outbreak is dramatically affecting travelers’ behavioral intentions. higher level of risk perceived has reduced people’s intention to travel, especially among those lacking self-confidence. present study investigates how personality traits (i.e., information acquisition and personal outcome decision-making) impact destination image get infected by the virus may influence attitude travel intention. An online survey was administered social networks. A structural equation model developed on a dataset 344 questionnaires filled Italian travelers. findings confirm that, one hand, high sense risk, enhanced decision-making, reducing their intentions toward during pandemic. On other image, acquisition, offsets negative effect risk. This provides insights tourism operators policymakers who are trying cope with an unstable raveled sector, badly hit In this stage pandemic, should improve service quality reassure travelers possibility contracting at restaurants accommodations. Policymakers support policies encourage domestic tourism.